Assetsure
Strategy
Lead Generation
Category
Analytics, Conversion Optimization, Design, Development, Mobile, Organic Search, Paid Search, UsabilityAbout This Project
Assetsure drives significant traffic via paid and organic sources, but too many potential customers were leaving the website before entering the company’s sales funnel. We changed this by overhauling Assetsure’s website with a focus on lead generation.
The new website converts 45% more visitors into leads. Our A/B split tests of PPC landing pages delivered paid traffic conversion rates as high as 50%. Our mobile-first strategy – focused on converting mobile traffic into leads through responsive design – helped drive results.